Walmart’s Price Matching Policy
Updated to Must Love Coupons on 04/11/11
Our Ad Match Guarantee
We’re committed to providing low prices every day. On everything. So if you find a lower advertised price on an identical product, tell us and we’ll match it. Right at the register.
We gladly match the price in the following types of ads:*
- Buy one, get one free ads with a specified price
- Example: Buy one for $2.49, get one free (BOGO)
- Competitors’ ads that feature a specific item for a specified price.
- Preferred shopping card prices for specific items that are in a printed ad.
- For fresh produce and meat items when the price is offered in the same unit type (lb. for lb.; each for each)
*The following are guidelines and limitations:
- We will match any local competitor’s advertised price.
- We do not require customers to have the ad with them to honor a competitor’s ad.
- Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)
We DO NOT match the price in the following types of competitor ads:
- Items that require a separate purchase to get the ad price
- example: “Buy [item A] to get [item B] for $C”
- Items with no actual price that require a purchase to get free product
- example: “Buy both [items A & B] to get [item C] for free”
- Items that require a purchase to get a competitors’ gift card
- example: “Buy [item A] to get a $B gift card
- Buy one, get one free (BOGO) ads with no actual price given
- Going out of business or closeout prices
- Percentage off
- example: “All mascara, 40% off”
- Competitors’ private label price promotions
We do not honor:
- Ads when the actual price for items cannot be determined.
- Internet pricing
- Misprinted ad prices of other retailers
- “Going out of business” sales or “close out” prices
Download Our Ad Match Guarantee
You can print a copy of Walmart’s Price Match Policy here to take to the store with you to avoid any confusion at the checkout lane.










Hey everyone! My name is Lisa and I'm 28 years old living in Western New York. I really only started couponing in October 2011 when I was on unemployment. I was always frugal with my money, but I never really knew how much money I could save just by using coupons and learning to pair them with sales to maximize savings. I started blogging to help others learn to coupon, live frugal, and find the best deals in order to save as much money in their wallet as I can.
